Cruelty-Free Brands List (updated 2022)

Updated 16th June 2026

Hi all, I have compiled a list of Cruelty Free Brands for you to use. These are some of my favourites and great if you are just starting your cruelty free or vegan beauty and fashion journey or if just looking for somewhere ethical to shop. In this list you will find beauty, skincare, makeup tools and household products.

My Personal Beliefs

I DO NOT support brands that test any ingredients at any stage on animals or sell in mainland China or any countries which require testing by law
I DO support brands with parent companies which aren’t cruelty free, (urban decay for example) which I know is a controversial subject, it is personal preference and I believe it is a step in the right direction for any brand and I support that
I DO support brands even if they are not vegan, as I am not vegan myself, I am a vegetarian, I do not eat meat or fish. It is definitely something I am working towards, due to my diet changing.

How I find out if a Brand is Cruelty free

I will DM the brand or email direct to determine their cruelty free status, they are usually pretty good at responding
Regularly checking the Leaping Bunny list or Cruelty Free Kitty or Logical Harmony are also great resources for up to date information
Through following vegan and cruelty free bloggers and instagrammers, it is such a great way to discover new brands and connect with like minded people.

Look for these Labels

*These are the four most common labels used to identify certified cruelty-free brands.*

How to Start Going Cruelty Free

Bookmark my Cruelty Free Beauty Brands List.
Join my Cruelty Free Beauty Facebook Group to get advice, share makeup looks, cruelty free finds & just in general chat about cruelty free beauty.
Follow my Instagram, TikTok and YouTube for more cruelty free info and lots of tutorials and beauty con
Visit Leaping Bunny and Cruelty Free International.

Cruelty Free Content To Get You Started

If you’re a cruelty-free brand and you’d like to be listed, please contact me.

Just to note* I am based in the UK 🇬🇧 so I like to make sure brands I include on this list definitely ship here.

# – A – B – C – D – E – F – G – H – I – J – K – L – M– N– O – P – Q – R – S – T – U – V – W – X – Y – Z

#

100% Pure – 100% vegan! 🌱

17. (formally seventeen cosmetics at Boots) – 100% vegan! 🌱

3INA – 100% vegan! 🌱

A

about-face beauty – 100% vegan! 🌱

Ace Beaute – 100% vegan! 🌱

Aether Beauty

Afterglow Cosmetics

AKT LONDON – 100% vegan! 🌱

Alba Botanica

Alima Pure

Algenist

ALPHA-H

Amika

Anastasia Beverly Hills

Annabelle Minerals – 100% vegan! 🌱

Aromatica – 100% vegan! 🌱

Arctic Fox – 100% vegan! 🌱

Ardell

ARK Skincare – 100% vegan! 🌱

Aromatherapy Associates

Artist Couture

Astonish – 100% vegan! 🌱

Auric

Avalon Organics

Aveda – 100% vegan! 🌱 – (they are cruelty-free, but their parent company is not)

Avril Cosmetics – 100% vegan! 🌱

Axiology – 100% vegan! 🌱

AXIS-Y – 100% vegan! 🌱

Ayuna – 100% vegan! 🌱

Ayushi Vegan Beauty – 100% vegan! 🌱

B

B. By Superdrug – 100% vegan! 🌱

Bali Body – 100% vegan! 🌱

Balmonds

Banish – 100% vegan! 🌱

bareMinerals – (they are cruelty-free, but their parent company is not)

Barry M Cosmetics – 100% vegan! 🌱

Bath House – 100% vegan! 🌱

bdellium tools

Beauty Bakerie – Black-owned beautyBe

Beauty Bay

Beauty Blender

Beauty Without Cruelty – 100% vegan! 🌱

Becca

Belif

Bellapierre

Benecos

Ben Nye

Ben & Anna

Bésame Cosmetics

Beauty Kitchen – 100% vegan! 🌱

BH Cosmetics

Billie Eilish Fragrances – 100% vegan! 🌱

Biossance – 100% vegan! 🌱

Black Moon Cosmetics – 100% vegan! 🌱

Bliss

Bloom & Halo

Bloomtown

Blossom CBD – 100% vegan! 🌱

Bondi Sands

Botanics – 100% vegan! 🌱

Boutique (Sainsbury’s own brand) – 100% vegan! 🌱

Bperfect

Bramley Skincare

Briogeo

Bumi Botanicals

Burt’s Bees

butter LONDON

Buxom

By Beauty Bay

BYBI Beauty – 100% vegan! 🌱

Byoma – 100% vegan! 🌱

C

Cake Beauty – 100% vegan! 🌱

Cargo

Catrice Cosmetics

Chantecaille – 100% vegan! 🌱

Clean Beauty Collective – 100% vegan! 🌱

Clove + Hallow – 100% vegan! 🌱

Cocoa Brown

Code Beautiful – 100% vegan! 🌱

Collection Cosmetics

Coloured Raine – Black-owned beauty

ColourPop

Concrete Minerals – 100% vegan! 🌱

Coola

COSRX

Cover FX – 100% vegan! 🌱

Covergirl – (they are cruelty-free, but their parent company is not)

Crown Brushes

Cult Candy Cosmetics – 100% vegan! 🌱

D

Danessa Myricks Beauty

DEPIXYM – 100% vegan! 🌱

Derma E – 100% vegan! 🌱

Dermalogica – (they are cruelty-free, but their parent company is not)

Doll 10 Beauty

Dose of Colors

Dove – (they are cruelty-free, but their parent company is not)

Delilah – 100% vegan! 🌱

Dolma Perfumes – 100% vegan! 🌱

Dr. Barbara Sturm

Dr. Bronner’s

Dr. Dennis Gross

Dr. Hauschka

Dr. Organic

Dr. Paw Paw

Drunk Elephant – (they are cruelty-free, but their parent company is not)

E

EcoBrow

Eden Vegan Perfumes – 100% vegan! 🌱

e.l.f. Cosmetics – 100% vegan! 🌱

EcoGlitterFun – 100% vegan! 🌱

Ecover – 100% vegan! 🌱

ecoTools – 100% vegan! 🌱

Elementary Natural Perfumes – 100% vegan! 🌱

Elsa’s Organic Skinfoods – 100% vegan! 🌱

EM Cosmetics

Embryolisse

Emolyne – Black-owned beauty

English Mineral Makeup Company

Eos

Essence Cosmetics

Ere Perez

Estrid

Everyday Minerals – 100% vegan! 🌱

Evolve Organic Beauty – 100% vegan! 🌱

Eyeko – 100% vegan! 🌱

Eye of Horus

Eylure

F

Faace

Facetheory – 100% vegan! 🌱

Faith in Nature – 100% vegan! 🌱

Fair Squared – 100% vegan! 🌱

Farmacy

Farsali – 100% vegan! 🌱

Fenty Beauty – (they are cruelty-free, but their parent company is not)

Fenty Skin – (they are cruelty-free, but their parent company is not)

Ffern

First Aid Beauty

Five Dot Botanicals

Floral Street – 100% vegan! 🌱

Florence by Mills – 100% vegan! 🌱

Flower Beauty

Forces of Nature

Fusion of Color

Frank Body – 100% vegan! 🌱

FRUU

Function of Beauty – 100% vegan! 🌱

Fur

Fushi Wellbeing

G

GAIA Skincare

Gallinée – 100% vegan! 🌱

Garnier – (recently became cruelty free, they are no longer selling in China, but are still owned by a parent company)

Geek Chic Cosmetics

Girlactik

Glamlite – 100% vegan! 🌱

Glisten Cosmetics – 100% vegan! 🌱

glo Minerals – 100% vegan! 🌱

Glow Hub Beauty – 100% vegan! 🌱

Glow Recipe

Glossier

Good Molecules

Gosh

Grande Cosmetics

Green People – 100% vegan! 🌱

H

Half Magic Beauty – 100% vegan! 🌱

Haoma – 100% vegan! 🌱

Happy Carrot Skincare – 100% vegan! 🌱

Haus Laboratories – 100% vegan! 🌱

Hello Products – 100% vegan! 🌱(they are cruelty-free, but their parent company is not)

Hempz

Herbivore – 100% vegan! 🌱

Hero Cosmetics

The Honest Company

The Honey Pot Co. – 100% vegan! 🌱

Holika Holika

Hourglass – (they are cruelty-free, but their parent company is not)

House of Lashes

Huda Beauty

Human + Kind

Hum Nutrition

Hurraw! – 100% vegan! 🌱

I

Iconic London

IGK – 100% vegan! 🌱

Ilia Beauty – Leaping Bunny Certified 🐇

Illamasqua – 100% vegan! 🌱

Indeed Labs

Indie lee

INIKA – 100% vegan! 🌱

Inkey List

Inlight

Isamaya Beauty

Isle of Paradise – 100% vegan! 🌱

Isoclean

It Cosmetics – (they are cruelty-free, but their parent company is not)

J

Jane Iredale

Japonesque

Jason Naturals

Jason Wu Cosmetics

Jordana Cosmetics

Josie Maran Cosmetics

Jouer (Jouer Vegan Products List)

Juice Beauty

Juni Cosmetics – 100% vegan! 🌱

Juvia’s Place

K

Kaleidos Makeup

Kate Somerville

Kierin NYC – 100% vegan! 🌱

Kiko Milano

KimChi Chic Beauty

Kitaka of London – Black-owned brand – 100% vegan! 🌱

Kitsch

KKW Beauty – (they are cruelty-free, but their parent company is not)

KKW Fragrance – 100% vegan! 🌱– (they are cruelty-free, but their parent company is not)

Klarity Kosmetics

Korres

Kosas Cosmetics

Krave Beauty

Kryolan

KVD Beauty – 100% vegan! 🌱

Kylie Cosmetics – (they are cruelty-free, but their parent company is not)

Kylie Skin – 100% vegan! 🌱– (they are cruelty-free, but their parent company is not)

Kyushi – 100% vegan! 🌱

L

LA Girl

Laura Geller

Lime Crime – 100% vegan! 🌱

Lit Cosmetics

Live Tinted

Living Proof

Lola Makeup – 100% vegan! 🌱

Lumene

Lunatick Cosmetic Labs – 100% vegan! 🌱

Lush Cosmetics

M

Made By Mitchell

Mad Hippie

Makeup Addiction – 100% vegan! 🌱

Makeup Revolution

Manic Panic – 100% vegan! 🌱

Mario Badescu

Medik8 – 100% vegan! 🌱

Mehron

Melt Cosmetics

Milani Cosmetics

Milk Makeup – 100% vegan! 🌱

Minimum Skincare – 100% vegan! 🌱

Miss Organics Skincare – 100% vegan! 🌱

Moira Beauty

Molton Brown

Moon Juice

MORPHE

MUA Cosmetics – 100% vegan! 🌱

Murad

N

Nailberry – 100% vegan! 🌱

Nailkind – 100% vegan! 🌱

Nails Inc

Naturium

Nip + Fab

Notoriously Morbid

Nude by Nature

Nudestix

NYX Cosmetics – (they are cruelty-free, but their parent company is not)

O

Obsessive Compulsive Cosmetics

Ofra Cosmetics – Black-owned beauty brand – 100% vegan! 🌱

Olaplex – 100% vegan! 🌱

Ole Henrikson

OPV Beauty – Black-owned beauty brand

One/Size

OPI

Organic Bath Co.

Orly Nail Polish

Osea

OUAI Haircare – (they are cruelty-free, but their parent company is not)

Oui The People

Oulac Cosmetics

P

Pacifica – 100% vegan! 🌱

Pai Skincare – 100% vegan! 🌱

Paul & Joe Beauté

Paula’s Choice

Paul Mitchell

Peach & Lily

Perricone MD

PHB Beauty – 100% vegan! 🌱

Pit Putty – 100% vegan! 🌱

Pixi Beauty

Planet Revolution – 100% vegan! 🌱

Plantmade – 100% vegan! 🌱

POP Beauty

PÜR Beauty

Pureology

Q

Q+A Skincare – 100% vegan! 🌱

Queen Helene

R

Rare Beauty

RCMA

Real Techniques – 100% vegan! 🌱

Revitalash Cosmetics

Revolution Beauty

Rhode – 100% vegan! 🌱

Rimmel London – (they are cruelty-free, but their parent company is not) – Leaping Bunny Certified 🐇

Rituals

Rituel de Fille

RMS Beauty

Rodial

Romilly Wilde – 100% vegan! 🌱

Rose Inc – 100% vegan! 🌱 & Leaping Bunny Certified 🐇

S

Saie

Scientia Beauty – 100% vegan! 🌱

Sculpted By Aimee – 100% vegan! 🌱

September Rose Co.

Sexy Hair

Shea Moisture

Skindinavia

Skinny Tan

Skin Rocks

Skyn Iceland – 100% vegan! 🌱

Sigma Beauty

Smashbox – (they are cruelty-free, but their parent company is not)

Sol De Janeiro

Sonia Kashuk

Spectrum Collections – 100% vegan! 🌱

St.Tropez

Stila Cosmetics

Sugarpill

Summer Fridays

Sunday Riley

Superdrug B.

Sunkissed Makeup

Supergoop!

T

Tarte – (they are cruelty-free, but their parent company is not)

Tatcha – (they are cruelty-free, but their parent company is not)

The Balm

The Body Shop – 100% vegan! 🌱

The Humble Co – 100% vegan! 🌱

The Ordinary – (they are cruelty-free, but their parent company is not)

The Sanctuary – 100% vegan! 🌱

The Unseen Beauty

Too Faced – (they are cruelty-free, but their parent company is not)

Tower 28 Beauty

Trinny London

Tropic – 100% vegan! 🌱

TruSkin Naturals

Trust Fund Beauty – 100% vegan! 🌱

Truyu Beauty

Typology – 100% vegan! 🌱

U

Ultrasun

Umberto Giannini

Uncover Beauty

Uoga Uoga

Uoma Beauty – Black-owned beauty brand

UpCircle Beauty – 100% vegan! 🌱

Urban Decay – (they are cruelty-free, but their parent company is not)

Urban Veda

V

Vapour Beauty

VEGAMOUR

Vegan by Happy Skin

Versed

Victoria Beckham Beauty

Vieve Beauty

Violet Voss

Voilition Beauty

Virtue

Vita Coco Beauty

Vita Liberata

Votary

W

Wander Beauty

We Are Wild – 100% vegan! 🌱

Weleda

Westman Atelier

Wet n Wild

Winky Lux

Wonderskin

Wunder2

Wunderbrow

W7 Cosmetics

Y

YENSA Beauty

Yes To

Youngblood Minerals

Youth To The People

Youthforia

YUNI Beauty

Z

Zao Makeup

Zelens

Ziaja

Zoeva Cosmetics – 100% vegan! 🌱

Zoya – 100% vegan! 🌱

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Joy Susan Luxury 100% Vegan Handbags at Live in the Light

Natural, Organic & Chamical free Cosmetics, Skin Care & Body Care from Pure Anada at Live in the Light

Marleys Monsters eco-friendly, reusable products at Live in the Light

If have found a brand you would like me to include on this ethical brands list, please do feel free to contact me. I want this list to be as inclusive and extensive as possible (please bear in mind I am including mostly UK brands, or brands which are widely available in the UK at the present, as that is where I am based)

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P.S If You Like This Blog Post, You Might Like My Other Makeup Skincare ,Haircare And Lifestyle Reviews. Please Contact Me To Let Me Know If There Are Any Products You Would Like To See Me Review.

**FRIENDLY REMINDER: THIS POST MAY CONTAIN AFFILIATE LINKS THAT HELP OUT A LOT IF YOU CHOOSE TO PURCHASE FROM THEM (IT DOESN’T COST YOU ANYTHING EXTRA). I WILL ALWAYS TELL THE 100% TRUTH.